The Horlick's Malted Milk Request Card is an unused postal item graded as a 1. It is a regular-sized postcard, measuring approximately 3 1/2 inches by 5 1/2 inches (9 CM x 14 CM).

This vintage Horlick's Malted Milk Request Card is an intriguing piece of postal history. Despite its age, the card remains unused, preserving its pristine condition. The grade of 1 indicates that the item is in excellent shape, with no visible signs of wear or damage.

The dimensions of the postcard are standard, measuring 3 1/2 inches by 5 1/2 inches (9 CM x 14 CM). This size was commonly used for various postal purposes, from personal correspondence to promotional materials. The compact yet substantial nature of the card suggests its intended use as a convenient medium for consumers to request or inquire about Horlick's Malted Milk products.

Horlick's Malted Milk was a popular malt-based beverage and food product that gained widespread recognition in the late 19th and early 20th centuries. The company, founded by British-American brothers William and James Horlick, introduced their signature malted milk powder in 1875, revolutionizing the way people consumed and enjoyed this nutritious and versatile product.

The Horlick's Malted Milk Request Card likely served as a direct marketing tool, allowing customers to easily request information, samples, or order the company's products. The card's unused status suggests that it may have been part of a larger promotional campaign or distribution effort, meant to be filled out and returned by interested consumers.

This piece of postal history provides a glimpse into the marketing strategies and consumer engagement practices of the Horlick's Malted Milk brand during its heyday. The well-preserved condition of the card adds to its value and significance, as it allows researchers and collectors to study the evolution of direct-to-consumer marketing techniques and the changing preferences of early 20th-century consumers.

In conclusion, the Horlick's Malted Milk Request Card is a fascinating artifact that offers insights into the marketing and distribution methods of a renowned health food and beverage company. Its unused status and excellent condition make it a valuable addition to any collection of vintage postal memorabilia or marketing ephemera.

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