The postcard features an advertisement for Original Genuine Horlicks Malted Milk on the back, and was printed in Racine, Wisconsin, USA. This particular postcard is classified as a Dairy Postcard and is in an unused condition. According to the grading scale, the card is rated as a Grade 3, which indicates that it has some corner wear but no creases.

In terms of the physical dimensions, this is a Regular Size Postcard, measuring approximately 3 1/2 inches by 5 1/2 inches (9 CM x 14 CM). The grading scale used for this postcard is as follows:

Grade 1: Perfect corners Grade 2: Very minimal corner wear, no creases Grade 3: Some corner wear, no creases Grade 4: Crease Grade 5: A lot of damage to the card

It's important to note that the grading scale reflects the condition of the corners and the overall condition of the card, and does not indicate whether the card has been used for postal purposes or not.

This postcard is an interesting piece of historical ephemera, offering a glimpse into the marketing and advertising practices of the time. The prominent display of the Original Genuine Horlicks Malted Milk brand on the back of the card suggests that it was likely used as a promotional item or a means of advertising the product.

The unused status of the postcard also adds to its value and appeal for collectors, as it provides an opportunity to experience the card in its original, pristine condition. The Regular Size dimensions make it a standard-sized postcard, which was a common format for various types of communication and marketing materials during that era.

Overall, this postcard offers a fascinating window into the past, showcasing the creative and effective marketing strategies employed by the Horlicks brand to reach potential customers. Its condition and the information provided about the grading scale contribute to its appeal and collectability among enthusiasts of vintage postcards and historical ephemera.

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