Horlick's Malted Milk Postcard for Racine, Wisconsin

Original Antique Postcard Featuring Horlick's Malted Milk Plant in Racine, Wisconsin

This charming postcard showcases the renowned Horlick's Malted Milk Plant, located in Racine, Wisconsin. The postcard belongs to the state of Wisconsin (WI) and specifically highlights the city of Racine within Racine County.

Details of the Postcard:

• Type: Postcard with a Divided Back
• Condition: Unused. To assess the condition, please refer to the product images provided, which display both the front and back of the postcard.

Dimensions:

• Size: 3.5 inches by 5.5 inches (9 cm by 14 cm)

Categories:

• The postcard falls under various categories, including US State and Town Views, with a focus on Wisconsin and Racine. It also incorporates themes of advertising, reflecting its historical significance and the marketing aspect of the Horlick Company.

Historical Significance:

The Horlick's Malted Milk Plant played a pivotal role in the development of malted milk products and is a notable landmark in Racine's industrial heritage. The company, founded in the late 19th century, gained prominence for its innovation in food production, particularly malted milk powder, which became popular across the United States. This postcard serves as a nostalgic reminder of a time when such products were not only food items but also a part of a larger cultural movement regarding nutrition and health.

Visual Appeal:

This antique postcard not only captures the essence of the Horlick's Malted Milk Plant but also serves as a beautiful collectible piece for enthusiasts and history buffs alike. The imagery and design evoke a sense of nostalgia, transporting viewers to a different era. The attention to detail in the depiction of the plant reflects the quality of craftsmanship that was prevalent in early 20th-century postcards.

Conclusion:

This Horlick's Malted Milk Plant postcard is a fine specimen of historical memorabilia that represents the confluence of advertising, local business heritage, and the culture of Racine, Wisconsin. For collectors and those interested in the history of food manufacturing, this postcard is an invaluable item. Its pristine condition enhances its desirability, making it a compelling addition to any collection. Whether displayed in a frame or kept as part of a postcard collection, it tells a story of an iconic American brand that continues to resonate today.

product information: